Hey UNE INSIDERS! Cheers to the start of a magical 2025. We’ll be back to share our 2025 music marketing and industry predictions soon, but first let’s reflect on the year we just waved goodbye too. In 2024 we’ve seen how short-form content has dominated social platforms, the rise and staying power of AI within the music industry as new emerging technologies, platforms, and tools take off with artists and the teams behind the scenes, direct-to-fan and micro-community marketing strategies designed to deepen and nurture fan relationships, and a whole lot more.

 ⏲️ In five minutes or less:

• Learn FIVE music marketing trends reshaping the industry

• Get updated on the latest UNE client news from the holiday season as we kick of a magical 2025

• And of course, a little extra magic…

1. Short-form video ecosystem

   TikTok, Reels, and Youtube Shorts have fuel music discovery focusing on 15-60 second videos as core marketing and fan engagement tools. With algorithm-driven creative including challenges, duets, and remixes, emerging artists have many opportunities to go viral and/or reach their ideal audiences. Social media is the number one way fans connect to and discover new artists, both short-form and long-form creative are here to stay in 2025.

2. AI-powered personalization

   Inspired by Spotify’s yearly wrapped spotlight, AI-powered Daylist brings users hyper-personalized recommendations based to your listening habits. Spotify is among many companies in 2024 using the rapid innovation of AI to match artists with target audiences, transform artist marketing strategies, and personalize fan experiences. We predict that we will continue to see a surge of AI-focused music platforms and companies, features, the use of AI in music creation, and more innovation in 2025 and beyond.

3. Micro-community marketing

   It’s not about reaching everyone, it’s about reaching YOUR AUDIENCE. BTS is one of the best examples of artists and teams leaning into their community. HYBE created the Weverse platform, enabling BTS fans a dedicated hub to purchase merchandise, tickets, share valuable fan feedback, and connect with the group, fostering community and helping to inform marketing campaigns, music releases, and brand collaborations, offering deeper, more meaningful fan connections.

4. Immersive and Hybrid Event Experiences

   Blending physical and digital concert experiences with immersive experiences through virtual reality and augmented reality concert technologies, interactive livestreaming with real-time fan participation, and the gamification of music marketing and fan experiences will help create a more global, accessible concert and marketing events transcending physical limitations

5. Web3 and Blockchain Music Marketing

   NFT fan experiences and exclusive digital collectibles are on the rise, music tech platforms focused on direct artist-fan economic models and tokenized fan engagement are coming to stay and we’re here for it. There are even more opportunities for artists diversify and create new revenue streams, reach target audiences, and nurture relationships with their fans and communities.

💎 ^{_{Check out the full social post and EXTRA GEMS over in the blog article over on our website.}}

UNE Client News 📰

Gio Genesis sets the stage in On The Radar’s Christmas Cypher this holiday season, catch the full video with Gio and other talented artists on YouTube.

A little extra magic.. 💫

 💫 B.A.K. announces Music Man: Intelligent Music Distribution, Team Curation, and Artist Funding opportunities for artists and teams. Their waitlist is now open, don’t miss out on this exciting opportunity apply ASAP, learn more HERE.

 💫 Spotify for Artists Marketing Awards is a new awards initative honoring exceptional music marketing campaigns and the creative masterminds behind them who have brought standout campaigns to life in 2024. We highly recommend our UNE INSIDERS community to checkout the insights, learnings, and some of the core Spotify features each artist and team utilized to achieve music release success in the full report.

Let’s supercharge your creative marketing in 2025 🧡

We’re back in office for 2025! We are now onboarding new clients for our core premium offerings including: Branding and Vision, Social & Creative Strategy, VIP Days, Full-Service Marketing Campaigns, and Experiential Events, in very limited capacity.

Not quite ready for our premium offerings or need faster access to our team? Book your 1:1 consultation session with our Founder/CEO Jazz Jackson, with limited slots available each month to get your most pressing questions answered!

Schedule your discovery call with the UNE Dream Team for select dates in January 2025 HERE to learn more about our Agency services & offerings, and how we can help you achieve your biggest goals in the new year.

-TEAM UNEARTHLY