UNE Client Wins: Gio Genesis x Second Nature EP Release

<sub>We’re excited to share some of the magic created this summer and fall with UNE client, emerging R&B artist @_giogenesis. We’ve been brewing magic behind the scenes with Gio since early 2024 for marketing strategy, artist development, and music business consulting in our 1:1 mentorship retainer later onboarding into our newest agency offering - VIP DAYS where we collaborate with UNE clients on custom marketing projects.

In anticipation of his summer EP release ‘Second Nature’ and to continue to build upon the momentum created throughout the year Gio wanted to ensure he had a personalized digital marketing strategy for his campaign tailored towards his goals of fueling artist discovery, increasing fan engagement, and nurturing relationships with current fans and new audiences.</sub>

When we say music rollout…

1. The UNE Dream Team guided Gio through a half-day strategy intensive workshop and brewed our magic to develop a personalized marketing campaign strategy for his latest EP project ‘Second Nature’, with exceptional storytelling, curating memorable moments, and unique fan touchpoints across social media, live shows, fan experiences, press & media, industry collaborations, and more.

2. Gio’s VIP experience included: Half-Day Strategy Intensive Session, UNE agency client resources: Content Calendar, Music Release Checklist, Press Pitching, and Press Tracker Templates, private chat support, and post-release mentorship sessions with our Founder/CEO Jazz to ensure Gio’s team had smooth, efficient, and easy to navigate project management, and provide ample strategic guidance during the amplification phase.

3. Just a few of our 2024 client milestones with Gio Genesis: Landed new show opportunities and his second performance opportunity with On The Radar, hosted a sold out EP listening experience for family and friends at The Audiomack Studios in NYC, released multiple standout visuals for the project tracks, and secured notable press placements from rising curators and editorial placements including Audiomack, Spotify, Pandora Radio, and more.

Want to learn more about how we brought this exceptional project to life? Check out the full case study post on Instagram, or over on the UNE INSIDERS Blog for all of the magic created.

And for a little bit more magic….

🌟 Checkout our final episode in Season One of our conversation series — UNE Industry Trailblazers Chats Episode Nine with Nya Etienne, along with all other episodes HERE.

🌟 UNE Insiders Masterclass: Music Rollout Essentials with our friends at No Conformity was a BLAST. We dropped over an hour of gems and strategic insights, full replay is available on Youtube. We’ll be back with brand new masterclasses in the new year!

🌟 Q1 2025 new client onboarding starts the week of January 6th, 2025! Limited capacity is available across our premium offerings including Branding & Vision, Social & Creative Strategy Retainers, VIP Days, and 1:1 mentorship sessions. Ready to elevate to reach new levels of success in 2025 and beyond?