5 Platform Updates That Will Change Your Social Strategy

Hey UNE INSIDERS,

The social media landscape shifted dramatically this month, and the changes are bigger than most people realize.

While everyone's talking about algorithm updates and engagement drops, the real story is happening at the platform level—and it's creating massive opportunities for creators, artists, and brands who know how to adapt.

Here's what you missed:

Instagram's Creator Investment Goes Global Instagram just launched their biggest creator push yet with the "Away" campaign featuring Tyler the Creator, Rosalía, and Fred again. But here's the part most people missed: they're also launching "Drafts," a funding initiative for emerging creators. This isn't just marketing—it's a strategic positioning move against TikTok's creator monetization.

Plus, the grid editing feature everyone's been waiting for is finally here. For brands, this means complete control over feed aesthetics and the ability to strategically reorder content for maximum impact.

The Spotify Integration That Changes Music Marketing Forget manually adding song clips. Spotify's new Instagram integration updates your currently playing track in real-time on your profile. For artists, this is a game-changer—it's like having a live soundtrack that gives fans authentic insight into your music taste and creative process.

TikTok's Answer to Creator Burnout TikTok's new all-in-one artist platform isn't just another analytics dashboard. It's a comprehensive strategy optimizer that combines performance insights with marketing campaign opportunities. For music creators struggling with TikTok's algorithm, this could be the breakthrough tool they've been waiting for.

Snapchat's Billion-User Blueprint The new "Snapchat Generation" report isn't just another platform study—it's 26 pages of data-backed insights into nearly 1 billion millennial and Gen-Z users. If you're targeting younger demographics, this report is strategic intelligence you can't afford to ignore.

Why This Matters for Your Strategy These aren't just feature updates—they're platform positioning moves that will influence content creation, influencer partnerships, and audience engagement for the next 12-18 months.

The brands and creators who adapt first will have a significant advantage. The ones who wait will be playing catch-up.

What's your move?

Talk soon,

TEAM UNEARTHLY

P.S. Want to dive deeper into any of these updates? Hit reply and let me know which one interests you most— we’re always happy to share more insights.

The gap between informed and uninformed creators widens with every update. Stay ahead.

Forward this intelligence to creators who deserve to know what's coming next.

📱 Ready for 1:1 expertise and strategic guidance to help you supercharge your creative vision? Our Summer new client waitlist is now open for artists, creatives, and innovative brands ready to create magic and take the next steps to elevate in July or August. Book your 15-minute complimentary discovery call to get started.

💭 Share your thoughts: Which platform shift will impact your strategy most? Reply and let us know. We’ll be back next month with the latest social media news and updates for July!

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