Social Media Updates You Need To Know: February 2025 Edition

⏲️ In five minutes or less:

• Learn all about the FIVE biggest social media updates you need to know for the month of February

• Check out this week’s magical opportunities in music, arts, and entertainment

• UNE new client onboarding for March 2025 as we wrap up the first quarter of the year, whew time flies when you’re creating magic.

👋🏾 UNE INSIDERS: Here’s FIVE social media updates that you need to know this week 👀💎

With so many changes and updates we couldn’t possibly share them all, but these are ones to keep on your radar for both Instagram and YouTube! Our team be compiling the latest updates every month so let us know which other platforms you want to learn more about for future posts!

🗨️ Instagram rolled out a variety of new DM features including language translations in almost one hundred languages to prompt engagement with users who speak another language and the ability to schedule DMs to send at a later time (yes, we’re excited for this one!)

🎵 On track with other music sharing features Instagram has introduced, they just released a new music sharing sticker in DMs to make it easier to share your favorite tunes with friends and supporters.

🤐 In testing… Instagram is testing the ability to down vote comments in an effort to encourage positive conversations and interactions on the app.

🎙️ YouTube CEO, shared the platform’s core focuses for 2025 which include new tools for podcasters, creator monetization, and making podcast discovery easier on the platform. You can access the full report over on the YouTube Blog.

🫂 YouTube communities are expanding to be fan driven to give fans more ways to engage with and support their favorite creators, currently in testing with a select group of beta users with new features coming soon to more creators including fan-initiated conversations, dedicated spaces for connection and conversation outside of independent posts, and more.

And that’s the latest social news you need to know for the month of February!

Research Sources: Social Media Today, Instagram/Meta, and YouTube

💫 This Week’s Magical Music & Entertainment Opportunities to check out:

1. Learn how to register and collect your music royalties, the types of royalties you can earn, and tips to ensure you’re getting paid what you deserve. Soundexchange Webinar: From Registration to Royalties, happening on Wednesday, March 5th.

2. Songtrust is back on Friday March 14th with a Music Publishing and Song Splits Exclusive Q&A featuring Featuring Grammy-winning producer @tommyparker80s (The Weeknd, Ariana Grande, J. Cole), Forbes 30 Under 30 honoree @mickeyshiloh (Britney Spears, Janet Jackson, Pitbull), and @asap.marvin_ of Songtrust. This is a must-attend convo for artists, producers, and songwriters. 

3. LA-based Opportunity: Building Blocks is hosting their next music community meet up next month on Thursday March 20th! This is an amazing community to join and keep on your radar as they host different events in cities around the country, focusing on driving conversation and connections for music industry creatives and professionals.

MAGIC IS BREWING ON THE UNE SIDE.

THREE new premium client spots are open for March 2025 project start dates for our most popular offerings including Social & Creative Strategy, Branding & Vision, Experiential Events, and Full-Service Digital Marketing Campaigns. If you’re an artist, creative, or innovative brand ready to create magic with the UNE and take the next steps to ELEVATE, we wanna chat! Schedule your free fifteen-minute discovery call HERE to get started.

Not sure where to start? Our 60 minute ‘Ask Us Anything’ consultations provide you with quick access to our team to get your most pressing questions answered whenever you need it. These sessions are custom tailored to you, whether you want to brainstorm creative ideas, discuss social strategies for your upcoming music release, or chat all things artist development and music business. We’re here to help! Slots are now open for March, in very limited capacity. Book your session with our Founder/CEO Jazz Jackson HERE.