The Future of TikTok, Ban or No Ban

The UNE Dream Team has compiled our list of strategic recommendations on what you should do to prepare, just in case. While the future of TikTok is still unclear over the next couple of months, now is the time to be proactive. How we recommend our community to prepare?

⏲️ In five minutes or less..

Unlock the eight strategic recommendations from our team for the future of the clock app,ban or no ban

THE DAY TIKTOK WENT DARK

After an outage lasting less than 24 hours, TikTok restored services and returned to app stores. On January 20, President Trump signed an executive order to delay the ban for another 75 days. The order retroactively went into effect  on Sunday, January 19th.

DIVERSIFY YOUR CREATIVE STRATEGY AND PLATFORMS

Now is the time to think about the platforms you’re planning to be active on. We recommend choosing at least one long-form channel (Youtube, newsletter, podcast, etc), and one short-form channel (Instagram, Snapchat, Youtube Shorts) to begin repurposing your best performing creative on to get started.

REPURPOSE YOUR CREATIVE CONTENT

We recommend downloading (without watermarks) and uploading your best-performing content and series on your active social platforms. Tailoring the creative, captions, and overlays can give your existing creative new life and ensure it resonates effectively with your target audiences, keeping platform best practices in mind.

YOUR OWNED CHANNELS ARE MARKETING GOLD

Now is the time to start or lean in on the power of your owned channels. Bypass platform changes and social algorithms by nurturing your community and inspiring your most engaged audiences to opt in. Creating your website, building your email list, and providing value through a newsletter, blogs, and SMS are all ways you can engage with your community and reach them at any time.

DIRECT YOUR AUDIENCE ON WHERE TO FOLLOW YOU

Where else can your audience find you? Update your active social links, and bio, and use your new posts to provide a clear call to action in the creative itself or captions. Provide incentives for your most engaged audience to follow -- sharing teasers, exclusive content, community freebies, etc, that will only be shared on your other platforms.

DOWNLOAD YOUR CONTENT AND CAPTURE METRICS

Now is the perfect time to download your content and, most importantly, your social metrics. Your metrics are true currency. The community you’ve built, the impact you’ve created, and the lives you inspired can provide the path for future partnerships, collaborations, and ongoing opportunities on your other active platforms. Get that social proof!

TEST RELEVANT AND EMERGING PLATFORMS

GREAT Marketing is all about experimentation. Research relevant and emerging platforms your target audience might be on. Ones on our radar that we love include Reddit, Snapchat, Tumblr, Pinterest, and Facebook. Take a risk and test a new platform this year.

💫 UNE’s TAKE 👋🏾

We’ve been creating magic, transformation, and impact within social/digital marketing for over a decade. One thing we know for sure is that the social landscape is always evolving. At our agency, we provide strategic insight and always prepare our clients to be adaptable and can pivot.

Remember, TikTok ban or no ban never put your eggs in one basket, and ensure you have a multi-platform presence in 2025 and beyond.

👋🏾 Ready to supercharge your creative marketing with 1:1 marketing expertise, guidance, and support?

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