The Secret Behind Music Marketing Campaigns That Resonate

The secret to great campaigns? Creative vision meets cold, hard data.

We're excited to announce that Industry Trailblazers Chats Season 2, Episode 4 is coming at you next Thursday November 13th, and this one's going to hit different.

Our Founder/CEO Jazz Jackson is sitting down with Nick Ruffalo, SVP of Audience Engagement at Big Loud Rock and founder of unleashd creative solutions, to unpack what it really takes to build campaigns that don't just reach audiences, but connect with them.

Who is Nick Ruffalo?

Nick knows the secret: great artist campaigns happen where creative vision meets cold, hard data. He's spent years mastering that intersection, and his approach is rooted in understanding how audiences move, what makes content stick, and why certain partnerships unlock new potential.

From branding to digital strategy, Nick builds campaigns that resonate. Artists, managers, and teams trust him because he delivers clarity in a chaotic landscape. And in this conversation, he's pulling back the curtain on how he does it.

What You'll Walk Away With:

This isn't just theory. Expect real talk about:

• How to bridge creativity and data without losing authenticity

• What makes content truly stick in today's fragmented landscape

• Why certain partnerships unlock potential (and others don't)

• The mindset shifts that separate good campaigns from game-changing ones

Whether you're developing artists, building campaigns, or just trying to cut through the noise, this episode will give you the insight you need to move forward with confidence.

Mark Your Calendar:

📅 Thursday, November 13th

🕖 7PM PST / 10PM EST

📺 Livestreaming on YouTube, Instagram & LinkedIn

Choose your preferred platform and join us live. Bring your questions. Bring your curiosity. This is the kind of conversation that shifts how you see the work.

See you Thursday.

[WATCH ON YOUTUBE] [WATCH ON INSTAGRAM] [WATCH ON LINKEDIN]