🚨 Your brand is leaking revenue (5 signs inside)

Plus: AINJO's breakthrough strategy + Nick Ruffalo reveals what makes campaigns stick

Author

Jazz Jackson
November 16, 2025

Your weekend dose of strategy, inspiration, and industry intel.

🚨 IS YOUR BRAND LEAKING REVENUE?

5 Signs Your Brand Strategy is Costing You Daily

Your brand is leaking revenue—and most creatives don't realize it until it's too late.

Here are 5 signs of brand strategy misalignment that are quietly draining your opportunities:

  1. Your messaging confuses instead of converts

  2. You're attracting the wrong audience (or none at all)

  3. Your pricing feels like guesswork

  4. Potential clients ghost after initial interest

  5. You're stuck explaining what you do—over and over

These aren't just branding issues. They're revenue problems that: → Push away ideal audience and clients → Prevent premium pricing → Kill trust before it builds → Block sustainable growth and opportunities

The good news? Misalignment is fixable. At UNE, we identify the leaks and build strategic foundations that convert.

Ready to fix it before 2026? Our Fall LTOs help you beat the New Year's rush and get strategically set up now.

EXPLORE FALL OFFERINGS
STRATEGY FOUNDATION BUNDLE

(Limited spots remaining for 2025, available through end of November)

✨ CLIENT WINS: AINJO'S STRATEGIC BREAKTHROUGH

Results speak louder than promises.

AINJO came to UNE with a project ready to launch—but unclear on strategy, rollout, and how to authentically show up online.

After one Strategic Consultation Session with Jazz, she walked away with clarity on her rollout plan, budget, and creative direction. She also received actionable guidance on integrating more personality and artistry into her social presence.

The result? Immediate engagement growth and confidence in her next steps.

"Jazz didn't just give me tactics—she helped me see the bigger picture of how everything connects." — AINJO

This is the impact of moving with intention instead of guessing your way through a release.

Our Strategic Consultation Sessions are designed for independent artists and creatives ready to build strategy and execute with confidence.

🎙️ INDUSTRY TRAILBLAZERS CHATS: NICK RUFFALO

Where creative vision meets data-driven strategy

We're thrilled to share Industry Trailblazers Chats S2 EP4 featuring music marketing strategist Nick Ruffalo in conversation with our Founder/CEO Jazz Jackson.

As SVP of Audience Engagement at Big Loud Rock and founder of unleashd creative solutions, Nick knows the secret to campaigns that cut through: understanding how audiences move, what makes content stick, and why certain partnerships unlock new potential.

From branding to digital strategy, he's built a reputation for delivering clarity in a chaotic landscape, and artists, managers, and teams trust him for it.

Whether you're building campaigns, developing artists, or navigating the evolving music industry, this conversation will give you the insight you need to move forward.

🎭 MAGICAL OPPORTUNITIES TO EXPLORE THIS WEEK

The universe is conspiring in your favor - here's what's calling for attention:

The JB Music Org: Our very own client, The JB Music Org, has just offically launched! They provide grant funding opportunities for emerging artists in the HIP-HOP, R&B, and alt-sub genres. Gearing up for their 2026 funding cycle, learn more and apply now! Be sure to let them know we sent you. APPLY HERE.

Tidal’s Upload Headliners Contest: Oh snap - the TIDAL team is awarding ONE MILLION dollars to indie artists 10 artists, 100k each. Are you destined to be one of them? You have until December 31st to submit. LEARN MORE.

Symphony University “A Soultionist’s Playbook” - November 20th From Memphis to Atlanta to the world, MeLisa has quietly helped shape careers across music, fashion, and culture — from her early days running operations at Future’s @freebandz , to managing multi-hyphenate creatives and execs, to playing a key role in @sza career: Grammy wins, record-breaking runs, Super Bowl performances, and sold-out arena and stadium tours. In this virtual session, she’ll break down how she uses emotional intelligence as a strategy to find solutions in day-to-day operations. [SIGN UP HERE]

These opportunities don't wait. Neither should you.

Your weekend move: Pick one thing from this edition and take action on it. Strategy without execution is just dreaming.

See you next week, The UNE Team